Because the brand is well-known and has been for many years, some people stick with the brands they know and love.įor the rest of the customers that find Folgers so popular, they might genuinely enjoy the taste of the coffee and incorporate it into their daily routine. Why is Folgers so Popularįolgers can be considered to be popular due to their affordable products and brand recognition. They recently had to cut ties with their iconic spokesperson, William Shatner, because he couldn’t help them bring back customers. Over time, the company’s coffee has become more and more watered down, even though they are still seen as a high-quality brand. It was then separated into the current ownership of The J.M. It was one of the top coffee brands in the US due to its takeover by Proctor and Gamble from 1963 to 2008. Folger II.įolgers is also a household coffee brand that grew to be one of the largest coffee brands in America after World War II when it created campaigns that were geared toward American housewives. After his death, the company’s ownership was transferred to his son, James A.
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James Athearn (J.A.) Folger was hired as a carpenter to help Bovee with the mill construction and later became a partner.įollowing this, James Athearn (J.A.) Folger became a full partner, then later bought all the partners out and changed the company name to J.A. The Folgers coffee company was founded in 1850 by William H. A Background on Folgers Coffeeįolgers is a product of The J.M.
Maxwell House Coffee was actually the primary supplier of instant coffee for US Military. The famous slogan “Good to the last drop” was created by famous advertising executive Nesbitt Reeves in the 1920s and quickly became associated with Maxwell House Coffee. They were so successful in their endeavors that they began distributing their products nationally. In 1892, Joel Cheek and his wife Rebecca Cheek were struggling coffee roasters in Nashville, Tennessee. This started with them supplying samples to the Maxwell House Hotel, after which, the hotel purchased the coffee from them directly. The brand started with Roger Nolley Smith and Joel Cheek, who were trying to create the perfect blend of coffee. It is not to be confused with the Maxwell House company, which produces food and other items. In the United States, Maxwell House is a brand of coffee that is marketed as a “household name” because of its popularity. Folgers on the other hand was introduced much earlier than Maxwell House, which was around 1850. They’ve been the best-selling ground coffee in America for more than 100 years. Maxwell House is a product of Kraft Foods, and the brand was introduced way back in 1892.
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